Nike amplifica el horizonte de Johannesburgo con héroes del fútbol a cara gigante en el tercer edificio más alto de la ciudad. Tevez obviamente. Podés mandar tu mensaje
El horizonte en Johannesburgo es otra cosa. En el Life Center, unos de los edificios más icónicos de su downtown con 30 pisos y 138 metros de altura, Nike lanzó su última experiencia digital interactiva, a 90 metros de altura precisamente. Las caras de Lord Carlos Tevez y Cristiano Ronaldo, en una pantalla interactiva de LEDs del tamaño de media cancha, que permite a los fans enviar sus saludos, mensajes y frases agitadoras vía Twitter y Facebook a más de 50 atletas Nike que compiten en este Mundial. Todo esto es parte de su nueva campaña, Write The Future, cuyo comercial que está alucinante ya tuvo 32 millones de views en Internet. Además, Nike extiende su misión sobre Sudáfrica. Kobe Bryant, 5 veces campeón de la NBA y atleta Nike, visitó el Football Training Center en Soweto, donde 20 mil chicos aprenden a jugar y se educan sobre la prevención del HIV cada año. Y Didier Drogba, que lamentablemente se quedó fuera de la Copa, lanzó un nuevo minifilm para su campaña (RED) en lucha contra el HIV también. Dice: “El fin de la enfermedad no es un sueño, está a nuestra alcance, solo hace falta acción.”
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